Training Brand Marketing Strategy

Brand Marketing Strategy

Link Brosur: http://www.johnson.co.id/?p=136

KODE TRAINING: C. 5

Tanggal & Lokasi Training

JAKARTA	BANDUNG	SURABAYA	BALI
30-31 Agustus 2017	Lihat Lampiran Jadwal 2017 (Luar Kota)	Lihat Lampiran Jadwal 2017 (Luar Kota)	Lihat Lampiran Jadwal 2017 (Luar Kota)
20-21 September 2017 23-24 Oktober 2017 16-17 November 2017 18-19 Desember 2017

Jam Pelaksanaan :
09.00 - 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

• Johnson Alvonco, Ph.D

Fee Training (Jakarta):

Rp. 5.500.000,-/ orang (Tahun 2017)

Fee Training (Luar Kota):
Rp. 7.000.000,-/ orang (kirim 1-5 peserta)
Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

Materi :

• Concept Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
• The Brand Management
  • The Brand Management Process
  • Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
• Develop a strong brand marketing plan:
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

INFORMATION

For Registration, Please Contact :

Johnson Indonesia – Training Center

Dwi/ Narita/ Nur/ Komariah

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

http://www.infoseminarjohnson.com